Ted Todd designs beautiful floors — but their London design centre refers you to a third-party retailer, who arranges a separate installer. LIGNORA handles the full project directly: survey, supply, and installation under one roof, in London, with one point of contact throughout.
Ted Todd's strength is in their finishing — hand-scraped, thermo-treated, and character-grade products that look genuinely distinctive. Our Design Collection and Reclaimed ranges occupy the same territory — character oak with considered finishing that goes beyond standard brushed and oiled. Call us with a specific finish in mind and we will show you what we have.
Design Collection →Ted Todd's herringbone and geometric ranges are well-designed and widely installed in London properties. LIGNORA installs herringbone and chevron daily across London — glue-down, correctly specified, tile size matched to the room proportions. The result is indistinguishable from the high-end market, at a price that reflects a London specialist rather than a national brand.
Herringbone Flooring London →Wide plank European oak — 190mm, 220mm, and wider on request — is available across our Signature and Prime collections. For truly bespoke requirements — specific widths, custom lengths, particular stain colours — our Bespoke Collection offers the same flexibility Ted Todd's custom service provides, without the three-party supply chain between specification and delivery.
Bespoke Wood Flooring →Ted Todd is a manufacturer and brand. They do not sell directly to homeowners through their design centres — they refer customers to official retailers, who then arrange installation through their own networks. This model works smoothly on straightforward projects. It breaks down when something goes wrong.
The complaint journey. A customer with a post-installation issue calls the retailer. The retailer contacts Ted Todd. Ted Todd's technical team assesses. The retailer relays the response. Each step adds days. The customer is not in the room for any of the decisions being made about their floor.
The pricing question. When three parties each take a margin — manufacturer, retailer, and installer — the total cost to the customer is higher than the product alone justifies. A London specialist who supplies and installs directly removes two of those margins from the equation.
The London problem. Ted Todd's design centres are in London and Cheshire. Their official retailer network covers the UK. But if you are having a floor installed in Kensington, Richmond, or Esher, you want a company that knows those streets, those properties, and those subfloor conditions — not one that refers the work out regionally.
Call LIGNORA and you speak to the person who will survey your property, select the product with you, manage the order, and oversee the installation. No referrals to retailers. No handoffs to separate installers.
After installation, the same number reaches the same person. If anything is not right, we return and resolve it — directly, without a three-party communication chain.
That is the LIGNORA model. One company, end to end.
Book a Free Home Visit →Tell us your project. We survey, recommend, supply, and install — all in London, all under one roof. One call starts it all.