Bold Character.
Pure Oak.

Bold, pure oak with nothing hidden. Knots, movement and mineral streaks are left in place to tell the timber's own story, giving these floors real presence and depth.

Characterful by nature and engineered to carry that drama, faithfully, through decades of everyday life.

The Prime Grade Collection is cut from American oak and graded hard: long, clean boards with barely a knot, in tones that stay deliberately quiet — spring rye, tulip blossom, winter snowdrop, afternoon haze.

Where our rustic floors bring character, prime grade American oak flooring brings calm; it is the grade architects specify when the room, not the floor, should do the talking.

Texture without noise Several floors in the collection carry sawn marks — fine, parallel workshop lines that catch light without adding visual clutter.

It is a way of giving a prime board texture while keeping its uniformity, and it photographs far more subtly than it feels underfoot.

Formats and next steps The collection runs in 190mm planks and 90×450mm herringbone, so a hallway can turn to pattern while the living space stays long and linear.

Order free samples to compare the tones in your own light.